In a historic move, Warner Bros. is giving HBO Max subscribers a first look at the studio’s biggest blockbusters for an entire month according to Deadline. That means films such as The Conjuring: The Devil Made Me Do It and James Wan’s Italian horror tribute Malignant are going to be available on the streaming platform the same day as its theatrical release.
For 30 days each film, 17 in all, will be accessible on the streamer then continue life in theaters. Each movie’s release date will mark when they hit HBO Max and start the 30-day timer.
“After considering all available options and the projected state of moviegoing throughout 2021, we came to the conclusion that this was the best way for WarnerMedia’s motion picture business to navigate the next 12 months,” said Jason Kilar, CEO, WarnerMedia. “More importantly, we are planning to bring consumers 17 remarkable movies throughout the year, giving them the choice and the power to decide how they want to enjoy these films. Our content is extremely valuable, unless it’s sitting on a shelf not being seen by anyone. We believe this approach serves our fans, supports exhibitors and filmmakers, and enhances the HBO Max experience, creating value for all.”
Some titles of note included in this game-changer are Godzilla vs. Kong, due on May 21, 2021, and the Conjuring 3 on June, 4.
Other titles in the catalog, which don’t have hard-line dates, include:
The Little Things
Judas and the Black Messiah
Tom & Jerry
Those Who Wish Me Dead
In the Heights
Space Jam: A New Legacy
The Suicide Squad
The Many Saints of Newark
HBO Max set into motion this groundbreaking initiative last month when they announced that Wonder Woman 1984 would stream on their channel starting December 25.
Of course, as Hollywood often does, these rules could change and even push 2021 slated theatrical films into 2022.