It’s safe to say that The Walking Dead season 8 has proven to be quite divisive among fans. Some people love the ongoing battle unfolding between Rick’s forces and Negan’s Saviors, while others wish the show would just get the war over with already and move on to something new.

This divisiveness has manifested in a more tangible way as well, with The Walking Dead’s season 8 ratings dropping to levels the series hasn’t experienced since season 2. While The Walking Dead remains the highest rated scripted series in all of TV, it can only drop so far before it loses that title.

One man who doesn’t at all seem worried about The Walking Dead’s ongoing ratings drop is series producer David Alpert, CEO and co-founder of TWD creator Robert Kirkman’s Skybound Entertainment company. During a recent interview with Variety, Alpert offered the following comments.

“I don’t think in any way the brand has lost its relevance in general. I think we’re just seeing a decline in urgency across all media to consume something at a specific time.”

While Alpert’s sentiments could easily be interpreted as someone just defending their own product, he definitely has a point. In the age of streaming, video on demand, and DVRs, more and more people are consuming their TV shows after the fact.

The Walking Dead - Rick and Daryl

Nielsen does attempt to account for delayed viewing in its ratings, but even then it only goes so far. In fact, it’s quite likely that just as many people watch are watching The Walking Dead season 8 as watched past seasons, they’re just not doing it live or within 24 hours of airing.

At the end of the day though, there will likely be a point where AMC says enough is enough and demands that TWD either shape up or get canceled. That said, that day probably won’t get here for a long while.