Scary Skittles commercial

This Scary Skittles Commercial Is Freaking People Out

Mike JoyceNews, Tasty Treats, TV1 Comment

With Halloween right around the corner, it’s normal for brands to roll out season ads. And if you’re candy company, then now is your time to shine. Mars, Inc. has taken things to an all-new level with a new, scary Skittles commercial. Instead of a typical ad, it’s a short, creepy horror film. Watch it below:

https://youtu.be/aaZHhVPZ1Ao

In the marketing world, this is what we call “content marketing” — using storytelling to inform or entertain, rather than simply interrupting with a traditional ad. It’s certainly generating buzz: The short originally aired during the Yankees-Indians playoff game on Fox Sports 1. Viewers were not prepared:

https://twitter.com/MattyT_6/status/918299061446500352

The short film, titled “Floor 9.5,” was created by Toby Meakins and Simon Allen. It’s part of a series called “Bite Size Horror.” Adweek recently interviewed Meakins and Allen about the filmmaking process, along with creators of the other films that have been released so far. They were all hired by Fox and Mars to create two-minute, unbranded horror shorts, and each short is an ad for a different Mars candy. So far, they’ve covered Skittles, M&Ms, Snickers and Starburst.

As Halloween gets closer, keep your eyes peeled for more scary candy commercials from Mars, Inc.

 

Mike watched "Night of the Living Dead" on PBS when he was a little kid, and he thought it was a documentary. He's been hooked on horror ever since. By day, Mike is a UX writer. He lives in the Boston area with his wife and their golden retriever.