Kids in the land down under are not amused by the giant billboards advertising It: Chapter 2, thier parents say.
Complaints have been made to an advertising standards association in Australia about the giant images which appear in Brisbane and other regions. Locals are claiming that the movie’s monster Pennywise, whose visage is prominently featured in the giant signs are “terrifying” people, especially kids.
Brisbane mother Kellie told 9news: “It just totally freaks them out.”
Her daughter, Piper explained to the news station that the clown has given her nightmares.
“I get really scared because it’s hard to go to bed when you have a scary picture in your mind,” she said. “Before I go to bed, I have to check the whole room. And when I finally go to bed I will wake up after a nightmare.”
Another parent, Jane Swan, says she understands that horror movies are popular and people have a right to see them, “that’s fine and that’s their choice,” she said, “and I understand that but we’re not choosing to see this poster.”
It: Chapter 2 will be rated MA15+ in Australia, which is like a rated-R “lite” by United States standards (Australia has a rated R as well). Swan complained to the Ad Standards board saying promotional materials for movies in that rating category should be restricted to places where children are not present.
The response she got back did nothing to quell her concerns:
“Ad Standards generally has no jurisdiction over the placement or timing of advertisements, except when considering the use of language or sex, sexuality or nudity in advertising.”
Andy Muschietti returned to direct this chapter which finds the Loser’s Club all grown up and reuniting to defeat Pennywise, the terrifying clown that tormented them as kids.
Earlier this year Jessica Chastain who plays grown-up Bev, went on The Tonight Show with Jimmy Fallon, saying there is a scene in It: Chapter 2 which will feature the most blood ever used in a single horror movie scene.
It: Chapter 2 will hit U.S. theaters on September 6, 2019.