Generally, people don’t really expect much from January releases. The month is widely seen as a dumping ground for movies studios have little confidence in, and in the case of The Grudge, that looks to be true. The film was originally scheduled for June 2019.
Now that it’s finally out, The Grudge has earned mostly negative reviews from critics, and received the rare F CinemaScore from audiences. The film’s audience score on Rotten Tomatoes is a mere 21%. In short, most people hate this latest effort.
Personally, I thought it was decent, if nothing really memorable. It seems the bad word of mouth hurt the box office though, with Deadline reporting that The Grudge opened to $11 million domestic, and $17 million total worldwide. That’s on a budget of $10 million.
The general rule for studio movies is that after marketing, they need to at least double their budget to break even, before any profit is actually made. Studios also get less of the money earned overseas than they do stateside. This spells doom for The Grudge.
The Grudge (2020) also opened WAY below The Grudge and The Grudge 2, making it the biggest failure in the American wing of the franchise. Talented actors like Lin Shaye, Andrea Riseborough, and John Cho try their best, but the film as a whole is just lacking.