Sharknado aired on SyFy about 5 days ago and created a storm of it’s on on twitter. The buzz about this obviously ridiculous story was bigger then they thought it would be.
The plot of Sharknado is pretty true to its name: Tornadoes pull a slew of hungry sharks from the ocean, which proceed to attack people when the tornadoes hit land. Levin, the same writer behind Mutant Vampire Zombies From the ‘Hood!, AE: Apocalypse Earth and military thriller American Warships, credits the film’s Internet fame to its title and the “cheesy” nature of the writing.
“It was like going to see Snakes on a Plane opening night in the theater,” Levin told Mashable. “Twitter users were yelling at the screen, shouting out lines and throwing virtual popcorn. It was great fun. We can do that now with hundreds of thousands of other people all around the world simultaneously.”
Levin added that the over-the-top storyline fueled social buzz.
“It’s really gratifying that people have been taking the film in the spirit it was intended,” Levin said. “Whenever anyone from the Asylum or Syfy teams would question if something in the script had gone too far or was too over the top, I’d just say ‘It’s called Sharknado!‘ and that pretty much was the end of it.
According to the Syfy network, Sharknado, which aired on Thursday night, brought in nearly 5,000 tweets per minute. This beat the number of tweets about popular broadcast programs such as Big Brother and The Big Bang Theory, and came within 2,500 tweets of Game of Thrones‘s Red Wedding episode when it aired in early June.
But actual network ratings indicated not as many people were watching at home as social numbers indicated.
“I measure success by whether the audience enjoyed it,” Levin said. “We’re just trying to create entertainment here, so if people are happy and if they’re having fun with it, then I’d say it’s a success.”