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No time is being wasted next year in rolling out the horror, as Hammer’s sequel The Woman in Black: Angel of Death is set to haunt theaters on January 2nd. The sequel takes place 40 years after the events of 2012’s film, marking the return of the title character.

Over in the UK, curious cinema-goers didn’t even have to wait until 2015 to be reintroduced to the so-called Woman in Black, thanks to this particularly effective scare prank. A woman dressed up as the character was placed behind a stretchy poster for the film, and frights ensued.

Check out the Woman in Black: Angel of Death scare prank below, which is the latest in a long line of promotional horror movie pranks. See more in the iHorror vault!

When a group of orphaned children are forced to move from their home in London, caretakers Eve (Phoebe Fox) and Jean (Helen McCrory) bring everyone to the desolate and eerie British countryside. 40 years after Arthur Kipps left, this supernatural horror film introduces this new group to the now abandoned Eel Marsh House; an odd but seemingly safe location. It isn’t long before Eve starts to sense that this house is not what it appears to be as the children in her care begin to disappear. As their house of safety becomes a house of horrors, Eve enlists the help of a handsome pilot (Jeremy Irvine) to help investigate what is happening. Eve soon discovers that it may not be a coincidence that she has come to reside in the house inhabited by the Woman in Black.