News

Stuck On VHS: The Book Your Nostalgic Heart Needs

Published

4 years ago

June 29, 2020

When I was growing up, there was so much more to visiting our local mom & pop video store beyond renting movies. Those cavernous repositories of cinematic wonders were often chock full of sensory stimulators. In a matter of moments, one might hear the clinking of quarters being dropped into the Teenage Mutant Ninja Turtles arcade game in the corner or smell the freshly popped popcorn which sat next to the counter by the register in an old-fashioned kettle popcorn trolley.

There was also the signage. Each aisle would have a unique, handwritten sign for the various film genres in it: the comedy aisle would usually have a drawing of those chattering teeth—you know, those novelty toy teeth that you could wind up and annoy your friends with–and you could almost always count on the horror section having the word “H-O-R-R-O-R” written alongside drawings of skeletons, Jack-o-lanterns, and vampires. Blood dripping off the lettering was a plus.

And then there were the stickers. Lots and lots of stickers.

By stickers, I’m not talking about the kind you might have traded with your kiddie friends at summer camp. No, I’m talking about movie store stickers—the kind that littered video stores and the myriad tapes they rented and sold to media hungry customers, like the author of this article. Video store stickers, like the ones warning you to rewind your tape (or else!) and those highlighting a particular tape that might be too scary for people under 18 years of age, were integral parts of the video rental ecosystem.

Stickers applied to the VHS box art (or the tape itself) was also a way for that establishment to mark its inventory. These stickers were important for communicating all kinds of information to the renter or seller and served as another colorful way of curating movie collections. Peanut butter is to jelly what stickers are to VHS tapes.

Which brings me to Stuck On VHS: A Visual History of Video Store Stickers, a glorious new book by Josh Schafer, VHS enthusiast, collector, and advocate, and designer, Jacky Lawrence. Through Josh’s LunchmeatVHS brand, he’s been an important fixture in the larger VHS community for years, so, it can hardly be a surprise that he channeled his passion into a book that is less an oral history of VHS as it is a historical touchstone documenting VHS ephemera.

These VHS stickers are tiny portals into a bygone era. But this book isn’t just quirk for quirks sake. Rather, Stuck On VHS is an important, visual time capsule that seeks to remind (or educate for first-timers) readers that ephemera from the golden years of VHS is important and can tell us a lot about those communities. These stickers—each one of them—has a story to tell. Thanks to Schafer and Stuck On VHS, those stories are now being told.

I caught up with Josh Schafer recently to find out a little bit more about the genesis of this project. Here’s what he had to say: “These stickers were something that we didn’t see getting a ton of attention, but really just capture so much history, aesthetic, and culture from the video era. We wanted to create a document and curation that took you right back to being between those video store aisles; these stickers, however small or ephemeral, really help illustrate and define that time and expand the scope and rear view of that era.

They have a life all their own, and we wanted to preserve that inherent element of video store culture for people to revisit and enjoy – and hopefully, inspire them to take a closer look at those little stickers that live on all those former rentals.”

To be honest, I love all the stickers in this book, though I do have my favorites: the handwritten labels like the one that reads, “Mac + Me #2” presumably referring to their 2nd copy of the film in stock and those iconic green horror stickers we all remember (with my favorite being a green sticker from a copy of CREEPSHOW which sported a chubby vampire wearing glasses).

Then, of course, there are the individual video store stickers themselves, with some truly fantastic names like Ganges Video Ranch, Savage Video, Pick-A-Flick Video, and DJ’s Video & Snacks. There’s no shortage of interesting and rare videotape ephemera to marvel over on each and every page of this book. Trust me.

So, what are you doing reading this article? Go grab a copy of Stuck On VHS before they sell out again! Published by Birth.Movies.Death.. Hard Cover, 160 pages (plus three sticker pages). Available Here

'Civil War' Review: Is It Worth Watching?

Click to comment

You must be logged in to post a comment Login

You must be logged in to post a comment.

Movies

Trailer for ‘The Exorcism’ Has Russell Crowe Possessed

Published

12 hours ago

April 25, 2024

Timothy Rawles

The latest exorcism movie is about to drop this summer. It’s aptly titled The Exorcism and it stars Academy Award winner turned B-movie savant Russell Crowe. The trailer dropped today and by the looks of it, we are getting a possession movie that takes place on a movie set.

Just like this year’s recent demon-in-media-space film Late Night With the Devil, The Exorcism happens during a production. Although the former takes place on a live network talk show, the latter is on an active sound stage. Hopefully, it won’t be entirely serious and we’ll get some meta chuckles out of it.

The film will open in theaters on June 7, but since Shudder also acquired it, it probably won’t be long after that until it finds a home on the streaming service.

Crowe plays, “Anthony Miller, a troubled actor who begins to unravel while shooting a supernatural horror film. His estranged daughter, Lee (Ryan Simpkins), wonders if he’s slipping back into his past addictions or if there’s something more sinister at play. The film also stars Sam Worthington, Chloe Bailey, Adam Goldberg and David Hyde Pierce.”

Crowe did see some success in last year’s The Pope’s Exorcist mostly because his character was so over-the-top and infused with such comical hubris it bordered on parody. We will see if that is the route actor-turned-director Joshua John Miller takes with The Exorcism.

'Civil War' Review: Is It Worth Watching?

News

Win a Stay at The Lizzie Borden House From Spirit Halloween

Published

14 hours ago

April 25, 2024

Timothy Rawles

Spirit Halloween has declared that this week marks the start of spooky season and to celebrate they are offering fans a chance to stay at the Lizzie Borden House with so many perks Lizzie herself would approve.

The Lizzie Borden House in Fall River, MA is claimed to be one of the most haunted houses in America. Of course one lucky winner and up to 12 of their friends will find out if the rumors are true if they win the grand prize: A private stay in the notorious house.

“We are delighted to work with Spirit Halloween to roll out the red carpet and offer the public a chance to win a one-of-a-kind experience at the infamous Lizzie Borden House, which also includes additional haunted experiences and merchandise,” said Lance Zaal, President & Founder of US Ghost Adventures.

Fans can enter to win by following Spirit Halloween‘s Instagram and leaving a comment on the contest post from now through April 28.

The prize also includes:

An exclusive guided house tour, including insider insight around the murder, the trial, and commonly reported hauntings

A late-night ghost tour, complete with professional ghost-hunting gear

A private breakfast in the Borden family dining room

A ghost hunting starter kit with two pieces of Ghost Daddy Ghost Hunting Gear and a lesson for two at US Ghost Adventures Ghost Hunting Course

The ultimate Lizzie Borden gift package, featuring an official hatchet, the Lizzie Borden board game, Lily the Haunted Doll, and America’s Most Haunted Volume II

Winner’s choice of a Ghost Tour experience in Salem or a True Crime experience in Boston for two

“Our Halfway to Halloween celebration provides fans an exhilarating taste of what’s to come this fall and empowers them to start planning for their favorite season as early as they please,” said Steven Silverstein, CEO of Spirit Halloween. “We have cultivated an incredible following of enthusiasts who embody the Halloween lifestyle, and we’re thrilled to bring the fun back to life.”

View this post on Instagram

A post shared by Spirit Halloween (@spirithalloween)

Spirit Halloween is also preparing for their retail haunted houses. On Thursday, August 1 their flagship store in Egg Harbor Township, NJ. will officially open to start off the season. That event usually draws in hordes of people eager to see what new merch, animatronics, and exclusive IP goods will be trending this year.

'Civil War' Review: Is It Worth Watching?

Movies

’28 Years Later’ Trilogy Taking Shape With Serious Star Power

Published

16 hours ago

April 25, 2024

Timothy Rawles

Danny Boyle is revisiting his 28 Days Later universe with three new films. He will direct the first, 28 Years Later, with two more to follow. Deadline is reporting that sources say Jodie Comer, Aaron Taylor-Johnson, and Ralph Fiennes have been cast for the first entry, a sequel to the original. Details are being kept under wraps so we don’t know how or if the first original sequel 28 Weeks Later fits into the project.

**Jodie Comer, Aaron Taylor-Johnson and Ralph Fiennes**

Boyle will direct the first movie but it’s unclear which role he will take on in the subsequent films. What is known is Candyman (2021) director Nia DaCosta is scheduled to direct the second film in this trilogy and that the third will be filmed immediately afterward. Whether DaCosta will direct both is still unclear.

Alex Garland is writing the scripts. Garland is having a successful time at the box office right now. He wrote and directed the current action/thriller Civil War which was just knocked out of the theatrical top spot by Radio Silence’s Abigail.

There is no word yet on when, or where, 28 Years Later will start production.