Midsommar daylight
(Photo via IMDb)

Momentum is building for A24’s latest horror film Midsommar, and a new trailer dropped today to give us a deeper look at the story they’re telling.

In the previous trailer, all we were really given was that a group of students decide to attend a cultural festival in Sweden followed by a dense conglomeration of various cultural and pagan symbols to hint at what the festival involves.

In the new trailer, the studio has opened the door a little wider to give us a better glimpse of just what might be going on here.

As it turns out, the students have been lured to this festival by one of their classmates. Adding to the tension, it appears that one of the students, Dani, is reeling from a recent personal trauma and is not in the best mindset. Though the trailer doesn’t reveal the source of this trauma, according to IMDb, she has recently lost her parents.

It’s certainly not a new premise. We’ve seen similar deception plots tied to pagan ritual and inevitably sacrifices in secluded societies. The Wicker Man sticks out most prominently, and if Midsommar even comes close to that previous film’s tension and terror, we’re in for a real treat this July.

Midsommar or Midsummer festivals take place during the Summer Solstice, the longest day of the year, and what’s most striking about the new trailer is the way they underline the fact that the horror happens predominantly in broad daylight.

There is something entirely unsettling when violence and bloodshed happens under a bright and cheerful sun, and nearly everything in this trailer is shiny with soft edges and focus.

Midsommar is written and directed by Ari Aster (Hereditary), and stars Florence Pugh (The Falling), Will Poulter (Black Mirror: Bandersnatch), Jack Reynor (Kin), William Jackson Harper (All Good Things), and Liv Mjönes (Advokaten).

Check out the new trailer below and mark your calendars to see Midsommar on July 3, 2019.