Netflix has announced it will begin to roll out a brand new look to its design and user experience.
The change to the interface will be its first in four years. The change promises to provide new visual elements from the movies, and makes it easier to find similar movies.
Cameron Johnson, director of product innovation at Netflix, said that the new interface will speed up the user experience.
“With the new Netflix website, we’ve created a richer, more visual experience, and a website that works more like an app and less like a series of linked web pages. Information appears in-line and in context rather than on a separate page, which makes exploring the catalog faster than ever before,” he wrote in the blog post.
“Clicking on the title or synopsis opens an inline details pane, allowing you to browse episodes and read details and reviews,” Netflix said in a blog post.
Each movie will provide a “more like this” option, as well as provide the option to check out movies with the same cast, same genre, or one with a similar “mood”.
The new look is available on desktops and mobile devices with touchscreens. When using a desktop, scrolling over a title with your mouse will provide a slideshow preview of the show or movie. When users click on the title, info will be available on episodes, reviews, and similar content.
The redesign comes only a few weeks after Netflix announced it’s intention of introducing advertising to its service. Netflix instead tested teasers for their own shows.
The change in interface will take two weeks before being available to all users.
Kristen Ashly is an editor and contributor for iHorror. You can follow Kristen on Twitter @KristenAshly.