Everyone remembers their first introduction to horror. It’s a genre that often feels like a right of passage into maturity. I remember my first brush with horror was at a tender age when I still thought Santa was real (No, not last year). Apparently, that moment came unexpectedly for lot of families at a theater in Australia.
Hereditary is a film about family, but it’s definitely not a family film, as one unsuspecting audience unfortunately found out. The Sydney Morning Herald reported the terrifying Hereditary trailer incited a small panic at Event Cinemas in Innaloo, Western Australia on April 25th. Families were horrified and fled from the auditorium when staff mistakenly played the trailer before a showing of Peter Rabbit.
The Sydney Morning Herald said a theatergoer named Jane, who brought her sister’s children to the movie, told WAToday the packed theater must have had “at least 40 children.”
“It was dreadful,” Jane said, “Very quickly you could tell this was not a kid’s film. Parents were yelling at the projectionist to stop, covering their kids’ eyes and ears.”
She continues, “A few went out to get a staff member but she was overwhelmed and didn’t really know what to do. Some parents fled the cinema with their kids in tow.”
Staff eventually came in with a walkie talkie and stopped the film, but the damage had already been done. The theater attempted to appease the upset guests with free movie passes. Unfortunately, Jane realized they made another mistake when she discovered they expired that day…Poor Event Cinemas just couldn’t seem to do anything right for the Peter Rabbit fans.
A spokesperson for the theater assured everyone the complimentary tickets are “definitely” good for a year.
“A lot of the kids were upset, and if you think back to your own childhood you remember things that scared you when you saw them for the first time. I still remember the first time I saw a robber on TV,” said Jane.
Indeed, we do, Jane.
You have to sympathize for the families. The Hereditary trailer is pretty traumatizing.
And if you can’t get enough of Hereditary, A24’s newest trailer focusing on the Graham family’s daughter Charlie is even more disturbing.
Hereditary will play in the theaters it’s meant to be seen in on June 8th. Check out our SXSW Hereditary review from iHorror’s Trey Hilburn III.