This past Sunday night was highlighted by the 90-minute series premiere of AMC’s Fear the Walking Dead, a spinoff of their most popular show that’s set in the days prior to the zombie apocalypse – and focuses on a new set of characters. Did audiences care? Oh boy did they ever.
As reported by Deadline, the hotly-anticipated companion series chewed up 10.1 million viewers on Sunday night, with 6.3 million among adults 18-49 for a 4.9 rating. According to Nielsen, the site notes that the viewership and demo results are the new highs for any premiere in cable history.
Just over five million viewers tuned in for the premiere of The Walking Dead back in 2010, and the spinoff’s record-setting ratings show just how popular the brand has become in the past five years. I think it’s pretty safe to say that Fear the Walking Dead will continue as long as the main show does.
Taking place in Los Angeles at the very beginning of the zombie apocalypse, Fear the Walking Dead’s inaugural season is comprised of only six episodes in total, coming to an end on October 4th. In a perfect bit of timing, the sixth season of The Walking Dead starts the following Sunday night.