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Stuck On VHS: The Book Your Nostalgic Heart Needs
When I was growing up, there was so much more to visiting our local mom & pop video store beyond renting movies. Those cavernous repositories of cinematic wonders were often chock full of sensory stimulators. In a matter of moments, one might hear the clinking of quarters being dropped into the Teenage Mutant Ninja Turtles arcade game in the corner or smell the freshly popped popcorn which sat next to the counter by the register in an old-fashioned kettle popcorn trolley.
There was also the signage. Each aisle would have a unique, handwritten sign for the various film genres in it: the comedy aisle would usually have a drawing of those chattering teeth—you know, those novelty toy teeth that you could wind up and annoy your friends with–and you could almost always count on the horror section having the word “H-O-R-R-O-R” written alongside drawings of skeletons, Jack-o-lanterns, and vampires. Blood dripping off the lettering was a plus.
And then there were the stickers. Lots and lots of stickers.
By stickers, I’m not talking about the kind you might have traded with your kiddie friends at summer camp. No, I’m talking about movie store stickers—the kind that littered video stores and the myriad tapes they rented and sold to media hungry customers, like the author of this article. Video store stickers, like the ones warning you to rewind your tape (or else!) and those highlighting a particular tape that might be too scary for people under 18 years of age, were integral parts of the video rental ecosystem.
Stickers applied to the VHS box art (or the tape itself) was also a way for that establishment to mark its inventory. These stickers were important for communicating all kinds of information to the renter or seller and served as another colorful way of curating movie collections. Peanut butter is to jelly what stickers are to VHS tapes.
Which brings me to Stuck On VHS: A Visual History of Video Store Stickers, a glorious new book by Josh Schafer, VHS enthusiast, collector, and advocate, and designer, Jacky Lawrence. Through Josh’s LunchmeatVHS brand, he’s been an important fixture in the larger VHS community for years, so, it can hardly be a surprise that he channeled his passion into a book that is less an oral history of VHS as it is a historical touchstone documenting VHS ephemera.
These VHS stickers are tiny portals into a bygone era. But this book isn’t just quirk for quirks sake. Rather, Stuck On VHS is an important, visual time capsule that seeks to remind (or educate for first-timers) readers that ephemera from the golden years of VHS is important and can tell us a lot about those communities. These stickers—each one of them—has a story to tell. Thanks to Schafer and Stuck On VHS, those stories are now being told.
I caught up with Josh Schafer recently to find out a little bit more about the genesis of this project. Here’s what he had to say: “These stickers were something that we didn’t see getting a ton of attention, but really just capture so much history, aesthetic, and culture from the video era. We wanted to create a document and curation that took you right back to being between those video store aisles; these stickers, however small or ephemeral, really help illustrate and define that time and expand the scope and rear view of that era.
They have a life all their own, and we wanted to preserve that inherent element of video store culture for people to revisit and enjoy – and hopefully, inspire them to take a closer look at those little stickers that live on all those former rentals.”
To be honest, I love all the stickers in this book, though I do have my favorites: the handwritten labels like the one that reads, “Mac + Me #2” presumably referring to their 2nd copy of the film in stock and those iconic green horror stickers we all remember (with my favorite being a green sticker from a copy of CREEPSHOW which sported a chubby vampire wearing glasses).
Then, of course, there are the individual video store stickers themselves, with some truly fantastic names like Ganges Video Ranch, Savage Video, Pick-A-Flick Video, and DJ’s Video & Snacks. There’s no shortage of interesting and rare videotape ephemera to marvel over on each and every page of this book. Trust me.
So, what are you doing reading this article? Go grab a copy of Stuck On VHS before they sell out again! Published by Birth.Movies.Death.. Hard Cover, 160 pages (plus three sticker pages). Available Here
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Movies
‘Evil Dead’ Film Franchise Getting TWO New Installments
It was a risk for Fede Alvarez to reboot Sam Raimi’s horror classic The Evil Dead in 2013, but that risk paid off and so did its spiritual sequel Evil Dead Rise in 2023. Now Deadline is reporting that the series is getting, not one, but two fresh entries.
We already knew about the Sébastien Vaniček upcoming film that delves into the Deadite universe and should be a proper sequel to the latest film, but we are broadsided that Francis Galluppi and Ghost House Pictures are doing a one-off project set in Raimi’s universe based off of an idea that Galluppi pitched to Raimi himself. That concept is being kept under wraps.
“Francis Galluppi is a storyteller who knows when to keep us waiting in simmering tension and when to hit us with explosive violence,” Raimi told Deadline. “He is a director that shows uncommon control in his feature debut.”
That feature is titled The Last Stop In Yuma County which will release theatrically in the United States on May 4. It follows a traveling salesman, “stranded at a rural Arizona rest stop,” and “is thrust into a dire hostage situation by the arrival of two bank robbers with no qualms about using cruelty-or cold, hard steel-to protect their bloodstained fortune.”
Galluppi is an award-winning sci-fi/horror shorts director whose acclaimed works include High Desert Hell and The Gemini Project. You can view the full edit of High Desert Hell and the teaser for Gemini below:
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Movies
‘Invisible Man 2’ Is “Closer Than Its Ever Been” to Happening
Elisabeth Moss in a very well-thought-out statement said in an interview for Happy Sad Confused that even though there have been some logistical issues for doing Invisible Man 2 there is hope on the horizon.
Podcast host Josh Horowitz asked about the follow-up and if Moss and director Leigh Whannell were any closer to cracking a solution to getting it made. “We are closer than we have ever been to cracking it,” said Moss with a huge grin. You can see her reaction at the 35:52 mark in the below video.
Whannell is currently in New Zealand filming another monster movie for Universal, Wolf Man, which might be the spark that ignites Universal’s troubled Dark Universe concept which hasn’t gained any momentum since Tom Cruise’s failed attempt at resurrecting The Mummy.
Also, in the podcast video, Moss says she is not in the Wolf Man film so any speculation that it’s a crossover project is left in the air.
Meanwhile, Universal Studios is in the middle of constructing a year-round haunt house in Las Vegas which will showcase some of their classic cinematic monsters. Depending on attendance, this could be the boost the studio needs to get audiences interested in their creature IPs once more and to get more films made based on them.
The Las Vegas project is set to open in 2025, coinciding with their new proper theme park in Orlando called Epic Universe.
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Jake Gyllenhaal’s Thriller ‘Presumed Innocent’ Series Gets Early Release Date
Jake Gyllenhaal’s limited series Presumed Innocent is dropping on AppleTV+ on June 12 instead of June 14 as originally planned. The star, whose Road House reboot has brought mixed reviews on Amazon Prime, is embracing the small screen for the first time since his appearance on Homicide: Life on the Street in 1994.
Presumed Innocent is being produced by David E. Kelley, J.J. Abrams’ Bad Robot, and Warner Bros. It is an adaptation of Scott Turow’s 1990 film in which Harrison Ford plays a lawyer doing double duty as an investigator looking for the murderer of his colleague.
These types of sexy thrillers were popular in the ’90s and usually contained twist endings. Here’s the trailer for the original:
According to Deadline, Presumed Innocent doesn’t stray far from the source material: “…the Presumed Innocent series will explore obsession, sex, politics and the power and limits of love as the accused fights to hold his family and marriage together.”
Up next for Gyllenhaal is the Guy Ritchie action movie titled In the Grey scheduled for release in January 2025.
Presumed Innocent is an eight-episode limited series set to stream on AppleTV+ starting June 12.
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