In an incredible move of marketing innovation, Funko Founder Michael Becker just revealed in an interview that the toy giant will be unveiling a new line of Funko Pop cereal – complete with in-box prizes.
Each box of themed cereal will include a mini-Pop figure tucked inside. Some of our favorite iconic figures – such as Elvira and Freddy Krueger – already have cereals planned. And there are even fun bonus features!
Add your milk to enjoy and the cereal provides a thematically creepy surprise. The Elvira cereal will turn spooky black, and the Freddy Krueger cereal will turn bloody red!
I’m afraid to ask what that’ll do to your teeth… You should maybe skip this cereal as part of your morning routine if you’ve got an important business meeting that day?
The line will be marketed through collectible stores, going on sale in June 2018. So while you shouldn’t expect to see it at your local grocery store, you’ll likely be able to find it online or in specialty shops – assuming they don’t sell out immediately.
The news comes from an exclusive interview with Funko Founder Michael Becker via the Coronado Eagle & Journal. In the interview, Becker states:
“One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside. We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold. It’s just one more of those feel-good Funko items. I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddie Kruger cereal, it looks blood red. With the Beetle Juice cereal, when you add milk it looks like slime. The idea is to sell the cereal to retailers who carry collectibles. We can’t compete with Kellogg’s at Ralphs. We think people will buy one box to stock and one to rock. They’ll probably open one box and enjoy it and never touch the other one, because it’s a collectible.”