Eli Roth was an independent filmmaker before he went commercial, now he’s made an actual commercial.

The director behind such horror movies as Cabin Fever and Hostel helped out Universal Studios with their ad for the annual “Halloween Horror Nights” attraction.

The spot titled “The Mourning After” kicks off the popular Universal Studios immersive experience scheduled to open on September 15 in both Orlando and Hollywood.

From Kubrick’s The Shining to American Horror Story and Jigsaw, Roth has sprinkled Easter eggs throughout the ad, one he’s sure fans will recognize and appreciate.

“I first got involved with ‘Halloween Horror Nights’ as a fan – I felt that I was in a horror movie and I didn’t want it to end,” said Roth. “For this spot, I wanted to pay homage to these brilliant and scary films, and yet put my own spin on it.”

You can get a sneak peek at the ad below, it will begin airing after the Labor Day weekend.

Also, check out the director behind the scenes in the spot below:

Universal Studios’ “Halloween Horror Nights” is the ultimate Halloween event. For more than 20 years, guests from around the world have visited Halloween Horror Nights in Hollywood and Orlando to become victims inside their own horror film. The streets of each coast’s event are transformed into highly-themed scare zones where menacing “scare-actors” lunge from every darkened corner. Multiple movie-quality haunted houses are erected throughout the event, based on everything from iconic slasher films to hit horror television series to haunting original stories.

 

For more information and to purchase tickets to “Halloween Horror Nights” at Universal Studios Hollywood and Universal Orlando Resort, visit www.HalloweenHorrorNights.com.