Written by Patti Pauley
Hi-C’s delicious Ecto Cooler is like that long-lost love that by the grace of the nectar Gods, found its way back into our lives. If you were lucky enough to be a kid back in the late eighties or early nineties, you can say you’ve seen Heaven, and that it was good. Nothing beat arising from your bed, fumbling out of those sweet Ultimate Warrior bed-sheets, and making your thirsty way to an empty kitchen on an early Saturday morning to find a healthy stock of Ecto Cooler in the fridge. With the tangerine green drink of kings and Gods in hand, a bowl of Cocoa Puffs in the other, and Saturday Morning cartoons on the T.V., life was just good.
Earlier this year, I brought you the joyful news that we Ecto nuts would be able to sip the discontinued beverage once more in a promotion with the release of the new Ghostbusters movie; and it brought back so many fuzzy feelings. That is until all those fuzzies turned into a raging frustration when I couldn’t find the damn juice boxes… ANYWHERE. From the public release in May all the way until September, the hunt for those little green boxes of treasure were null. Yes, I had purchased some cans from Amazon, which are still available here, but what was the thrill in that? Plus the fact I was watching my East Coast comrades bask in boxes upon boxes of the glorious nectar at $1.99 a pop while I was paying close to 15 bones for a canned pack of twelve, seemed unjust. So I stomped angrily into my local Smiths and demanded justice. I hounded the guy who places the orders for a solid three months, until one fateful day, said dude yelled out at me as soon as I stepped into the grocery store, “Hey Ecto Cooler girl!”, and presented me with a small display of the boxes I had searched so long and hard for. And now thanks to my persistence, my local Smiths by my home is the only grocer in Las Vegas that carries the little buggers. That is until I heard they were being discontinued. AGAIN.
You can imagine my frustration here.
Sigh.. Yes unfortunately via Ecto’s official social media, the green goodness will become obscure once at the end of 2016. However, given the immense popularity of the item among fans, I’m fairly certain this won’t be the last we see of it. I just only hope they become more organizational in any future re-releases and have it more available in EVERY STATE without me pulling my hair out for three months trying to get it into my own store. In case, I’ll be stocking up and savoring until the very end, and I suggest Ecto lovers do the same. So long Ecto 2016. It was nice while it lasted.
You can get the last few boxes of Ecto Cooler from the link below: