MGM’s upcoming Child’s Play remake — which has no affiliation with Chucky’s creator, Don Mancini — has developed a website for the renamed “Best Buddi” brand doll to help build some early buzz (with some downloadable wallpapers to boot).
While the remake has already received some negative feedback from fans, the new site – bestbuddi.com – seems like it’s been designed to emphasize the new technological elements that make this Best Buddi doll special.
Advertising boasts “programming on your tablet” and “advanced programming on your computer”, and new “smart” technology like the doll’s ability to “learn from human interaction” as well as its “20 sensors and cameras which provide detailed realtime information about its environment”. The doll “utilizes state of the art sensor designs which provide high resolution image recognition and grip sensitivity” and “can comprehend inflection, tonality and subtle variations in the human voice”.
So the doll can tell when you’re lying and choke you out for it. Cool.
With the advances in technology, it makes a lot of sense that studios would love the idea of incorporating that dangerous tech into a killer doll film. Especially with the opportunity for hackers to corrupt it (Unfriended: Dark Web, anyone?), or for the AI to go horribly awry.
It’s a good concept, so it’s kind of a shame that they didn’t embrace the opportunity to do something fully original with it. Although, naturally, Chucky is a bankable name in the killer doll front, so that — in theory — would come pre-loaded with an audience (and calm down anyone that might argue “ripoff”).
Like Adam Wingard’s initial trailer for The Woods before it was revealed to be a new Blair Witch, there’s a lot of potential in the concept. But I would love to see more confidence to break free from the franchise comfort zone and just run with these new ideas.
Child’s Play stars Aubrey Plaza (Parks and Recreation, Ingrid Goes West) as Karen Barclay, Gabriel Bateman (Lights Out, Outcast) as Andy Barclay, and Bryan Tyree Henry (Atlanta, Hotel Artemis).
Directed by Polaroid‘s Lars Klevberg and written by Tyler Burton Smith (Kung Fury), the film was fast-tracked by MGM to hit theatres on June 21, 2019.
At this time, we don’t have a listing for who will provide the voice for Chucky, but we do know that it won’t be Brad Dourif (who is working with Mancini on a Child’s Play TV series).
Check out the new Facebook promo below and the official website for more on the new tech-heavy skills of the Best Buddi dolls.