Last week, we reported on the fact that Split – the latest from often divisive director M. Night Shyamalan had managed to take #1 at the domestic box office for a second straight week.
Well, the industry estimates for this weekend are in, and it looks like Split is about to threepeat at the top of the box office charts. To put that feat in perspective, the last Shyamalan film to spend three weeks at #1 was The Sixth Sense.
Split is also rapidly climbing the list of Night’s top earners, at this point having made more money domestically than all but four of his 11 feature films to date.
A certified hit at this point, Split has so far earned nearly $150 million worldwide on a budget of only $9 million, an incredible profit margin by any conceivable measurement.
Of course, while Split retained #1, another 2017 horror film wasn’t so lucky. Rings – the long-delayed sequel to The Ring Two – opened to only $13 million domestically, a far cry from its predecessor’s $35 million opening weekend total.
Thankfully, Rings may still end up making Paramount a tiny amount of profit, as it has already – albeit just barely – made back its $25 million production budget when international earnings are factored in.
Still, those holding out hope for a Ring 4 are likely to see those calls go unanswered. Not helping Rings were its abysmal reviews from critics, with the film holding a shockingly low 5% rating on Rotten Tomatoes.
Sadly, Split’s reign at the top is 100% certain to end next week, with big name sequels Fifty Shades Darker, John Wick 2, and The Lego Batman Movie all set to open in theaters. It was fun while it lasted though.