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Eli Roth has described The Green Inferno as a love letter to Italian cannibal classics, and if the controversy surrounding it is any indication, he knocked that ball right out of the park. First the poster was banned, and then a petition launched to ban the movie, and the attention-grabbing press continues this week.

Roth took to Twitter this past Saturday to notify his followers that an audience member fainted during a screening of The Green Inferno at the Deauville American Film Festival in France. The festival kicked off last week and runs through September 13th, and Roth’s latest screened over the weekend.

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It’s official!” Roth excitedly wrote on Twitter. “We had a FAINTING at #Deauville2015 screening of @TheGreenInferno!!!!

If it’s a publicity stunt, it’s a smart one. If not, then I’d say the modern master of horror has something special on his hands with this one. Check out the official trailer for The Green Inferno below, and look for the film in theaters on September 25th.

Co-written and directed by Roth, The Green Inferno follows a group of student activists who travel from New York City to the Amazon to save the rainforest. However, once they arrive in this vast green landscape, they soon discover that they are not alone… and that no good deed goes unpunished.

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