A Polaroid camera with a dark past kills everyone it photographs. This was the concept behind a 2015 short film called Polaroid, which has now been turned into a feature.

Lars Klevberg, the Norwegian filmmaker who directed and wrote the short film, also serves as director on the feature. “When I wrote the script, I knew this had the potential to be picked up by Hollywood,” says Klevberg. “I already had a plan for it then. The core idea was very thrilling and scary. Turning the short into a feature has been an interesting process indeed.”

The feature version focuses on Bird Fitcher, a teenage loner who assumes ownership of the titular camera. Bird quickly discovers a horrible truth about the camera: Everyone it photographs dies. “We introduce the camera pretty early on, and we quickly understand that this thing can generate some really horrifying moments,” says Klevberg. “When the camera ultimately ends up with Bird and her friends, we’re already very alert to this. People are dying, and it won’t stop until Bird finds a way to stop it.”

Polaroid’s transition from fifteen-minute short to feature-length film was overseen by producer Roy Lee, the producer behind the Grudge and Ring films. “When I saw the short film called Polaroid, I knew right away that it was a strong enough concept to develop into a feature film,” says Lee. “It takes a lot to scare me these days, because I’ve probably seen more horror movies and short films than anyone else in Hollywood, for work and as a fan of the genre. Polaroid scared me when I was watching it on my laptop in my office. I believed that if we could expand the short film into a full-length feature film, it would deliver an experience as scary as The Grudge or The Ring.”