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Millennials Mostly want to see ‘The Shape of Water’ over the Holiday Survey Finds

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PRESS RELEASE

As the movie industry prepares for some of the busiest weeks of the year, Fandango polled more than 1,500 millennial moviegoers (ages 18-34) over the past month, asking them about their moviegoing habits, plans for the holidays, and amenities they enjoy most at the cinema.

A leading destination for millennial moviegoers, the Fandango digital network reaches a growing audience of 22 million millennial consumers per month, according to comScore, with the 18 to 34-year-old group making up 41% of Fandango’s total digital audience.  To best serve millennials’ digital lifestyle, Fandango continues to pioneer new movie discovery and ticketing experiences for leading mobile, social, AI bot and voice recognition platforms with partners including Apple, Facebook, Amazon, and others.

“Millennials are a key audience for the entire movie industry and at Fandango we continue to innovate our mobile and social movie discovery, ticketing and digital payment offerings to help drive more millennials into theaters,” says Adam Rockmore, Fandango SVP and Head of Marketing and Communications.

According to Fandango’s survey, 78% of millennials said they send individual or group text messages to friends when making their moviegoing plans. Over the past year, Fandango has launched a number of ticketing innovations with Apple and Facebook that enable moviegoers to discover movies, access showtimes and buy tickets with their friends, without leaving their messaging app or social network.

The company also offers digital payment platforms, including Apple Pay, Android Pay, PayPal, Visa Checkout and Mastercard’s Masterpass Digital Wallet, enabling ticket purchases via debit and credit cards with just one touch. Fandango’s PayPal split pay makes it even easier to split the bill for tickets with multiple friends.

Regarding millennial moviegoing plans this holiday season, 86% of millennials say they plan to see at least two movies on the big screen, while 34% plan to see four or more movies. Of the big studio films debuting in theaters the rest of this month, the top five picks include:

  1. Star Wars: The Last Jedi
  2. Jumanji: Welcome to the Jungle
  3. Pitch Perfect 3
  4. The Greatest Showman
  5. Downsizing

Millennials’ top five picks for current indie movies are:

  1. The Shape of Water
  2. The Disaster Artist      
  3. Lady Bird
  4. Three Billboards Outside Ebbing, Missouri
  5. I, Tonya

Fandango’s survey also asked millennials about their holiday moviegoing habits, how they purchase tickets and their favorite theater amenities.

When asked about their moviegoing habits:

  • 44% of millennials say they are most likely to see a new movie on opening night or weekend, and 29% will go within the first week of release
  • 58% say they purchase advance tickets online or through an app
  • 50% say reserved seating is the main reason for buying tickets in advance
  • 75% say VIP or Rewards program perks is the added benefit they enjoy most when buying their tickets in advance
  • When makingmoviegoing plans with friends, 78% of millennials say they send individual or group text messages, 4% call on the phone, while 1% use email

Millennials also weighed in on the top theater amenities that appeal to them during the holidays: 65% say reclining seats and 56% identify premium large screen formats & immersive sound. When asked about their single favorite thing to purchase at the movie theater: 63% say popcorn, 18% say candy and 11% say meals.

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Trailer for ‘The Exorcism’ Has Russell Crowe Possessed

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The latest exorcism movie is about to drop this summer. It’s aptly titled The Exorcism and it stars Academy Award winner turned B-movie savant Russell Crowe. The trailer dropped today and by the looks of it, we are getting a possession movie that takes place on a movie set.

Just like this year’s recent demon-in-media-space film Late Night With the Devil, The Exorcism happens during a production. Although the former takes place on a live network talk show, the latter is on an active sound stage. Hopefully, it won’t be entirely serious and we’ll get some meta chuckles out of it.

The film will open in theaters on June 7, but since Shudder also acquired it, it probably won’t be long after that until it finds a home on the streaming service.

Crowe plays, “Anthony Miller, a troubled actor who begins to unravel while shooting a supernatural horror film. His estranged daughter, Lee (Ryan Simpkins), wonders if he’s slipping back into his past addictions or if there’s something more sinister at play. The film also stars Sam Worthington, Chloe Bailey, Adam Goldberg and David Hyde Pierce.”

Crowe did see some success in last year’s The Pope’s Exorcist mostly because his character was so over-the-top and infused with such comical hubris it bordered on parody. We will see if that is the route actor-turned-director Joshua John Miller takes with The Exorcism.

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Win a Stay at The Lizzie Borden House From Spirit Halloween

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lizzie borden house

Spirit Halloween has declared that this week marks the start of spooky season and to celebrate they are offering fans a chance to stay at the Lizzie Borden House with so many perks Lizzie herself would approve.

The Lizzie Borden House in Fall River, MA is claimed to be one of the most haunted houses in America. Of course one lucky winner and up to 12 of their friends will find out if the rumors are true if they win the grand prize: A private stay in the notorious house.

“We are delighted to work with Spirit Halloween to roll out the red carpet and offer the public a chance to win a one-of-a-kind experience at the infamous Lizzie Borden House, which also includes additional haunted experiences and merchandise,” said Lance Zaal, President & Founder of US Ghost Adventures.

Fans can enter to win by following Spirit Halloween‘s Instagram and leaving a comment on the contest post from now through April 28.

Inside the Lizzie Borden House

The prize also includes:

An exclusive guided house tour, including insider insight around the murder, the trial, and commonly reported hauntings

A late-night ghost tour, complete with professional ghost-hunting gear

A private breakfast in the Borden family dining room

A ghost hunting starter kit with two pieces of Ghost Daddy Ghost Hunting Gear and a lesson for two at US Ghost Adventures Ghost Hunting Course

The ultimate Lizzie Borden gift package, featuring an official hatchet, the Lizzie Borden board game, Lily the Haunted Doll, and America’s Most Haunted Volume II

Winner’s choice of a Ghost Tour experience in Salem or a True Crime experience in Boston for two

“Our Halfway to Halloween celebration provides fans an exhilarating taste of what’s to come this fall and empowers them to start planning for their favorite season as early as they please,” said Steven Silverstein, CEO of Spirit Halloween. “We have cultivated an incredible following of enthusiasts who embody the Halloween lifestyle, and we’re thrilled to bring the fun back to life.”

Spirit Halloween is also preparing for their retail haunted houses. On Thursday, August 1 their flagship store in Egg Harbor Township, NJ. will officially open to start off the season. That event usually draws in hordes of people eager to see what new merch, animatronics, and exclusive IP goods will be trending this year.

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’28 Years Later’ Trilogy Taking Shape With Serious Star Power

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28 years later

Danny Boyle is revisiting his 28 Days Later universe with three new films. He will direct the first, 28 Years Later, with two more to follow. Deadline is reporting that sources say Jodie Comer, Aaron Taylor-Johnson, and Ralph Fiennes have been cast for the first entry, a sequel to the original. Details are being kept under wraps so we don’t know how or if the first original sequel 28 Weeks Later fits into the project.

Jodie Comer, Aaron Taylor-Johnson and Ralph Fiennes

Boyle will direct the first movie but it’s unclear which role he will take on in the subsequent films. What is known is Candyman (2021) director Nia DaCosta is scheduled to direct the second film in this trilogy and that the third will be filmed immediately afterward. Whether DaCosta will direct both is still unclear.

Alex Garland is writing the scripts. Garland is having a successful time at the box office right now. He wrote and directed the current action/thriller Civil War which was just knocked out of the theatrical top spot by Radio Silence’s Abigail.

There is no word yet on when, or where, 28 Years Later will start production.

28 Days Later

The original film followed Jim (Cillian Murphy) who wakes from a coma to find that London is currently dealing with a zombie outbreak.

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