One of the things that somewhat got lost in last week’s Halloween shuffle was the brand spankin’ new international trailer for the Eli Roth-produced Clown, which is headed to Italy next month. Along with the trailer came the Italian one-sheet, which seems to have caused many a sleepless night…

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Eli Roth took to Instagram last night to reveal that Clown‘s international poster has been banned in Italy, presumably because it’s just too damn frightening. The poster (above), which depicted the film’s titular killer clown, has been replaced with one that plays up the controversy (below), and mostly blacks out the image.

Of course, it’s entirely possible that this is all just a marketing ploy, designed to drum up some interest in the movie. If it is, it’s totally working, because when we hear ‘banned poster,’ we get excited!

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But what’s most exciting about Clown is the international trailer, which is absolutely AWESOME. As far as I can tell, the movie is a sort of horror version of that Tim Allen movie The Santa Clause, wherein a father transforms into a maniacal killer clown, and is unable to quell his desire to do the evil things that creepy clowns do. Like, eat kids and stuff.

Check out the incredible new trailer below, which is so damn good that is transcends the language barrier!

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Directed by Jon Watts, Clown started off as a faux trailer, and it was Roth who saw it and helped develop it into a feature. In the film, a loving father dons a clown outfit, wig, bulbous nose, and pancake makeup to entertain at his son’s sixth birthday after the clown-for-hire is a no-show. Unable to take off the clown garb, dad’s personality changes in horrific fashion. He and his family race to break the curse of the evil outfit before he undergoes a complete transformation into a homicidal killer with over-sized shoes.