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Picking the Brain: An Interview with Joshua Hoffine

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Earlier this week, iHorror did an artist profile on Joshua Hoffine: a horror photography pioneer. I got the opportunity to pick his brain and discuss childhood fears, what lies ahead and his favorite scary movie. If you are interested in learning a little about Joshua Hoffine and his work and background first, check out his artist profile here.

Joshua Hoffine

Image credit: joshuahoffine.wordpress.com

DD: Hi Joshua, thank you for talking with me. We have to know, what got you started in horror photography?

Joshua Hoffine: I grew up watching Horror movies and reading Stephen King. The horror genre is close to my heart.

When I became a photographer, I noticed that there was no “horror photography.” Horror movies, yes- horror novels, comics, TV shows, video games, illustrators, and bands- but where were the horror photographers?

Joel Peter Witkin stands as an important precedent. His photographs are definitely disturbing, but he would probably not embrace the label of horror, nor did he specifically deal with the iconography or tropes of the genre.

I wanted to become, specifically, a “Horror Photographer”.

I embarked on my project in 2003. The country was still gripped in a post 9/11 culture of fear. The psychology of fear struck me as a potentially important subject to explore with my photography.

I had also recently left Hallmark Cards to work full-time from home and spend more time with my young daughters.  I was present when they grappled with the same childhood fears I had experienced. This realization- that certain fears are universal- is really what triggered the project. That and the availability of my young daughters as actors.

I loved the narrative photography of Cindy Sherman and Gregory Crewdson, and wanted to take their narrative approach into a more fantastic and frightening direction.

My college degree was in English Literature. As the photography progressed, I began to realize that all horror, all monsters, function as metaphor. I became interested in not just the visuals of horror, but also the underlying meaning and purpose of horror.

DD: Thank goodness you filled that gap in photography. It’s something that all horror fans can attest to, we love art that is both haunting and beautiful. Did any photographers influence your own style of taking pictures?

JH: Not overly so. I avoided looking at the work of other photographers. I paid more attention to film- Terry Gilliam movies, Stanley Kubrick, the genius of Evil Dead 2.

I learned lighting from a commercial photographer named Nick Vedros. I interned with him for 6 months. This was just before the digital revolution. He utilized real sets and practical effects, sometimes on a massive scale, for big advertising clients. I think my own aesthetic organically developed out of the lessons he taught me.

DD: Have you always been a fan of horror? 

JH: Always.

My mom took me and my sisters to see Poltergeist in the theater when we were little. We spent a year reenacting scenes, with my youngest sister Sarah always getting sucked into the closet.

We watched John Carpenter’s The Thing on HBO as a family. I was 10-years-old and it blew my mind. By middle school, we had a VCR and my parents would let me check out any horror film I wanted, with virtually no restrictions.  I had a happy childhood. Horror movies have just always been normal to me.

DD: And here all I reenacted as a child was being Winnifred Sanderson from Hocus Pocus. I think you have me beat. Did “After Dark, My Sweet” reflect any of your own childhood fears?

JH: I relate to all of them. Don’t you?

DD: As a child yes and even to this day. Your “Wolf” picture terrifies me the most, I think. What is your favorite photography series you’ve done?

JH: “After Dark, My Sweet.”. It was the first project, it was with my kids, and it was a genuine voyage of discovery. I’ve since broadened my scope and refined my craft, but that project was thrilling because it was all so uncharted. I had no audience yet. It was all for me. It was pure.

Joshua Hoffine

“Wolf” Image credit: facebook.com/joshua.hoffine1

DD: And it seems like your most iconic. Any search on your name pulls up “After Dark, My Sweet” the most. Do you still use family members in your pictures?

JH: Yes, every chance I get. My wife, Jen, was featured in my recent photo “Nosferatu.”

Joshua Hoffine

“Nosferatu” Image credit: twitter.com @JoshuaHoffine2

DD: She’s beautiful (that hair!) and that picture was amazing. Very old Hollywood horror. What kind of photography would you do if you didn’t do horror photography?

JH: Portrait photography. I enjoy it tremendously and it plays into my strengths: lighting, putting people at ease, and giving simple clear directions.

I also have several more conceptual projects I’d like to create in the future.

DD: What motivated you to make the short film Black Lullaby (about a young girl who encounters the Boogeyman)?

JH: I wanted to see my images in motion. I had a simple idea for a film that I could shoot in my own home. My daughter, Chloe, was at the perfect age and had genuine ability as an actor.  It was another voyage of discovery.

DD: Do you plan to make another?

JH: Oh, yes.

DD: I can’t wait to see it. Congratulations on your book! I see it comes out this year, where can our readers pre-order it?

JH: Thank you! It’s definitely a milestone for me.

People can pre-order a copy on the Dark Regions Press website.

Joshua Hoffine

Image credit: digilabspro.com courtesy Joshua Hoffine

DD: That is a book I must have for my horror collection. What can we look forward to in the future?

JH: Now that my photography project is being published as a book, I am going to make a full-length Horror movie.

Everything has been working towards this moment. I already know what it is. It’s going to be intense, but amazing.

DD: I cannot wait to see what nightmares you make real in a full length movie. I can only image that it will be stunning. Last question…what is your favorite horror movie?

JH:Poltergeist, yo.

DD: Excellent choice. Thank you so much for talking with me Joshua Hoffine. I look forward to all of the nightmares to come.

Joshua Hoffine also shoots for portraits, weddings and your other photography needs. You can contact him at [email protected] to set up a photoshoot or event. Thank you Joshua so much for speaking to us here at iHorror and I can’t wait to review your full length movie when it comes out.

Check out the monster prom Sony UK commissioned him to create. It’s a damn delight, I tell you.

Joshua Hoffine

Image credit: joshuahoffine.wordpress.com

Featured image courtesy of kickstarter.com

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‘The Strangers’ Invaded Coachella in Instagramable PR Stunt

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Renny Harlin’s reboot of The Strangers isn’t coming out until May 17, but those murderous home invaders are making a pit stop at Coachella first.

In the latest Instagramable PR stunt, the studio behind the film decided to have the trio of masked intruders crash Coachella, a music festival that takes place for two weekends in Southern California.

The Strangers

This type of publicity began when Paramount did the same thing with their horror movie Smile in 2022. Their version had seemingly ordinary people in populated places look directly into a camera with an evil grin.

The Strangers

Harlin’s reboot is actually a trilogy with a more expansive world than that of the original.

“When setting out to remake The Strangers, we felt there was a bigger story to be told, which could be as powerful, chilling, and terrifying as the original and could really expand that world,” said producer Courtney Solomon. “Shooting this story as a trilogy allows us to create a hyperreal and terrifying character study. We’re fortunate to be joining forces with Madelaine Petsch, an amazing talent whose character is the driving force of this story.”

The Strangers

The movie follows a young couple (Madelaine Petsch and Froy Gutierrez) who “after their car breaks down in an eerie small town, are forced to spend the night in a remote cabin. Panic ensues as they are terrorized by three masked strangers who strike with no mercy and seemingly no motive in The Strangers: Chapter 1 the chilling first entry of this upcoming horror feature film series.”

The Strangers

The Strangers: Chapter 1 opens in theaters on May 17.

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‘Alien’ Returning to Theaters For a Limited Time

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It’s been 45 years since Ridley Scott’s Alien hit theaters and in celebration of that milestone, it is headed back to the big screen for a limited time. And what better day to do that than Alien Day on April 26?

It also works as a primer for the upcoming Fede Alvarez sequel Alien: Romulus opening on August 16. A special feature in which both Alvarez and Scott discuss the original sci-fi classic will be shown as a part of your theater admission. Take a look at the preview of that conversation below.

Fede Alvarez and Ridley Scott

Back in 1979, the original trailer for Alien was kind of terrifying. Imagine sitting in front of a CRT TV (Cathode Ray Tube) at night and suddenly Jerry Goldsmith’s haunting score begins to play as a giant chicken egg starts to crack with beams of light bursting through the shell and the word “Alien” slowly forms in slanted all caps across the screen. To a twelve-year-old, it was a scary pre-bedtime experience, especially Goldsmith’s screaming electronic musical flourishes playing over scenes of the actual movie. Let the “Is it horror or sci-fi?” debate begin.

Alien became a pop culture phenomenon, complete with kid’s toys, a graphic novel, and an Academy Award for Best Visual Effects. It also inspired dioramas in wax museums and even a frightening setpiece at Walt Disney World in the now-defunct Great Movie Ride attraction.

Great Movie Ride

The film stars Sigourney Weaver, Tom Skerritt, and John Hurt. It tells the tale of a futuristic crew of blue-collar workers suddenly awakened out of stasis to investigate an undecipherable distress signal coming from a nearby moon. They investigate the source of the signal and discover it’s a warning and not a cry for help. Unbeknownst to the crew, they have brought a giant space creature back on board which they find out in one of the most iconic scenes in cinema history.

It is said that Alvarez’s sequel will pay homage to the original film’s storytelling and set design.

Alien Romulus
Alien (1979)

The Alien theatrical re-release will take place on April 26. Pre-order your tickets and find out where Alien will screen at a theater near you.

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Home Depot’s 12-Foot Skeleton Returns with a New Friend, Plus New Life-Size Prop from Spirit Halloween

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Halloween is the greatest holiday of them all. However, every great holiday needs amazing props to go with it. Luckily for you, there are two new amazing props that have been released, which are sure to impress your neighbors and frighten any neighborhood children who are unfortunate enough to wander past your yard.

The first entry is the return of the Home Depot 12-foot skeleton prop. Home Depot has outdone themselves in the past. But this year the company is bringing bigger and better things to their Halloween prop lineup.

Home Depot Skeleton Prop

This year, the company unveiled its new and improved Skelly. But what is a giant skeleton without a loyal friend? Home Depot has also announced that they will release a five-foot tall skeleton dog prop to eternally keep Skelly company as he haunts your yard this spooky season.

This bony pooch will be five feet tall and seven feet long. The prop will also feature a posable mouth and LCD eyes with eight variable settings. Lance Allen, Home Depot’s merchant of decorative Holliday gear, had the following to say about this year’s lineup.

“This year we increased our realism within the animatronics category, created some impressive, licensed characters and even brought back some fan favorites. Overall, we are most proud of the quality and value we are able to bring to our customers with these pieces so they can continue to grow their collections.”

Home Depot Prop

But what if giant skeletons just aren’t your thing? Well, Spirit Halloween has you covered with their giant life size Terror Dog replica. This massive prop has been ripped out of your nightmares to appear frighteningly on your lawn.

This prop weighs in at almost fifty pounds and features glowing red eyes that are sure to keep your yard safe from any toilet paper throwing hooligans. This iconic Ghostbusters nightmare is a must have for any fan of 80s horror. Or, anyone who loves all things spooky.

Terror Dog Prop
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